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By Rob
Rawson
There are thousands of
potential areas that you can focus on when you
are starting a new Internet business. Some are
likely to be hugely profitable; others will
probably not make you very much money. So how
do you choose an area that is going to be
profitable to you where there’s hopefully not
too much competition?
The skill of selecting the
right market to focus on is one of the most
important if not the most important skill of
Internet marketing. Choose the wrong market and
your chances of success have just gone down by
ten times.
So what should you
look for?
Firstly you should research
what people are looking for on the Internet –
find out what keywords are they searching for.
You need to know what people are interested in.
For this type of research I use Wordtracker
http://www.profitpuppy.com/wordtracker
Wordtracker will estimate
how many keyword searches there would be on
Google each day. Generally I would want to see
more than 500 predicted searches per day on
Google, but it really depends on the particular
niche that you are looking at.
You can get really creative
when searching for niches using Wordtracker. If
you are looking at writing ‘how to’ videos you
can type “how to” into Wordtracker and see what
you come up with. Here are some of the ones I
got when I entered “how to” (I left the sexual
ones out!):
how to build a workbench
how to write a resume
how to knit
how to draw
how to tell if he is lying
how to draw anime
how to build a chopper motorcycle
how to crochet
how to play poker
how to become an actor
how to play guitar
All of these are potential
subjects for an information product. You can
also try typing these phrases into Wordtracker
and seeing what comes up: “buy online”,“tips”,
“guide”, “advice” etc.
If you are developing an
affiliate site or an information product there
are
several other methods you can use to research
and find a profitable area:
One very effective method is
to research how other people are already making
money. The advantage of this is that you know
that the area is profitable. The disadvantage
is that you also know there is some
competition. Often the most profitable areas
also have the most competition.
How do you find
these areas?
One way is to search on
Overture http://www.profitpuppy.com/overture
for the keyword that you are interested and
find out which of the sites that are
advertising on Overture are affiliate sites.
You can tell if they are affiliate sites by
looking at the site and seeing if they are
promoting various affiliate programs.
Another method for finding
profitable niche areas is to sign up to several
of the affiliate networks. Some of the networks
will give you a ranking of how much people are
earning from each of the affiliate programs.
This is usually ranked by earnings per click.
This means how much on average the affiliates
are earning for each click. Preferably you want
an affiliate program which is earning over $1
per click … this is hard to find but when you
do find one which earns you this much you know
there is great potential for profit. However,
you can still make good money from programs
which pay 20 cents per click or more.
What are some
examples of profitable niche
markets?
Subliminal Messaging (an
example is http://www.subliminalpc.com)
Satellite TV
Cellular phones
And there are many other
possibilities also. Have a look at
http://www.profitpuppy.com/top-affiliates.htm
for more ideas on niche markets.
They key is that you must
spend time and effort researching. Don’t treat
it like a 5 minute task. You need to spend DAYS
researching to look for the best areasto focus
on, if not weeks. That way you will find
profitable niches that other people have
neglected.
http://www.profitpuppy.com
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